a. Customer Segmentation: Dividing the target audience into smaller groups with similar characteristics. This allows for more tailored marketing strategies.
b. A/B Testing: Running experiments with two different versions of content, ads, or landing pages to determine which performs better. A/B testing helps improve marketing effectiveness.
c. Retargeting: Reaching customers who have previously interacted with your site or social media but haven’t converted. Retargeting ads can be shown all over the web, often through display ads or social media.
d. Conversion Rate Optimization (CRO): Enhancing user experiences to increase the percentage of website visitors who complete a desired action, such as signing up for a newsletter or making a purchase.
e. Mapping the Customer Journey: Analyzing the stages customers go through (awareness, consideration, decision) and developing content and messaging at each stage to guide them to purchase.
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