How Affiliate Marketing Works

The affiliate marketing process can be divided into the following steps:

1.Join an affiliate program
a. Affiliates often sign up for an affiliate program offered by merchants, through affiliate networks (eg, CJ Affiliate, Rakuten, Amazon Associates).

b. After approval, affiliates receive a unique affiliate ID and access to marketing materials.
2. Generating links
a. Merchants provide Affiliates with unique tracking links, which are URLs that contain identifiers to track traffic and sales generated by Affiliates.

b. Affiliates use these links in their content, ensuring they are properly tracked.

3. Product promotion
a. Affiliates include affiliate links in their content, such as blog posts, product reviews, social media posts, email newsletters, or videos.
b. Effective promotion can include SEO (Search Engine Optimization), paid advertising, and social media marketing strategies.

4.Tracking conversions
a. When users click on the affiliate’s link, they are redirected to the merchant’s website.
b. If a purchase is made or an action (such as signing up for a newsletter) is completed, the transaction is tracked using cookies or other tracking methods.

5.Earnings Commission
a. Affiliates earn commissions based on an agreed structure (eg pay per sale, pay per click, pay per lead).
b. Commissions are usually paid on a fixed basis (eg monthly) once a minimum threshold is met.


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