Guerrilla Marketing is an unconventional, low-cost, and highly creative marketing strategy aimed at promoting products, services, or brands in a memorable, engaging, and unexpected way. Developed and popularized by J. Conrad Levinson in the 1980s, guerrilla marketing focuses on surprise,Imagination rather than big budgets, and grassroots strategy. This approach thrives on originality, using a variety of unconventional platforms and methods to spark consumer interest and create a lasting impression.
Key Features of Guerrilla Marketing
1.Creativity and Surprise:
Guerrilla marketing often involves eye-catching stunts, unique installations, or interactive elements that engage the public directly and unexpectedly.
These campaigns are designed to gain attention, create intrigue, and often go viral, generating buzz through word of mouth or social media shares.
2.Low Budget, High Impact:
Unlike traditional advertising, guerrilla marketing relies on low-cost methods, making it attractive to small businesses or brands with limited budgets.
Emphasis is placed on maximizing creativity and strategic thinking rather than financial investment.
Leave a Reply