a. Rapid changes in technology and trends: Digital platforms frequently update their algorithms, requiring constant adaptation.
b. Increased Competition: With the ease of online advertising, competition can be fierce, especially in highly popular markets.
c. Privacy concerns: As privacy laws (like GDPR) tighten, digital marketers face restrictions on how they collect and use data.
d. Ad Fatigue: Consumers can feel overwhelmed by the number of ads they see, making it necessary to maintain creativity and avoid overexposure.
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