a. Unexpected results: Guerrilla marketing is often experimental and can yield unexpected results.
b. Legal restrictions: Many campaigns, especially in public spaces, may require a permit or risk fines if they disturb public order or violate local laws.
c. Negative Backlash: If executed poorly, guerrilla marketing can be perceived as intrusive, offensive, or inappropriate, damaging brand reputation.
In summary, guerrilla marketing emphasizes creativity and audience interaction over traditional, expensive advertising methods. Through innovative and resourceful strategies, it helps brands build meaningful connections with their audiences, foster brand loyalty, and reach a wider audience through shared, memorable experiences.
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