1.Unconventional Locations and Methods:
Guerrilla marketing campaigns often take place in public areas, such as streets, parks, subways, or signs.
Techniques can include ambient advertising (placing ads in unusual places), flash mobs, street art, and experiential events, which actively involve the public in brand-related activities.
2.Emotional and Personal Connection:
Campaigns are designed to evoke an emotional response, whether humor, shock, nostalgia, or excitement.
Many guerrilla marketing efforts aim to communicate with audiences on a personal level, making the brand feel relevant and memorable.
3.Viral Potential:
These campaigns are often intended to be shared on social media platforms, allowing for organic, widespread publicity without huge advertising costs.
A successful guerrilla campaign can get mass exposure as people photograph, record and share their experiences.
Leave a Reply