a. Deliverability issues: Emails can end up in spam folders or get blocked due to poor list management or content flagged by spam filters.
b. List Attrition: Over time, email lists can lose effectiveness as subscribers change email addresses or become inactive. Regular list cleaning and re-engagement campaigns can help.
c. Content Fatigue: Subscribers can be overwhelmed by emails from multiple sources, requiring creative and valuable content to be featured.
d. Privacy and Compliance: Laws like GDPR and the CAN-SPAM Act require email marketers to follow strict rules for data protection and opt-in processes, with penalties for non-compliance.
Email marketing remains one of the most effective digital marketing channels when done thoughtfully and strategically.
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