Email marketing is a strategy for sending targeted messages to a list of subscribers via email. It’s used to build relationships, engage audiences, nurture leads, and drive conversions. Here’s a complete breakdown of email marketing:
Purpose and Types of Email Marketing
a. Newsletters: Regular emails sent to provide updates, company news, blog posts, or product tips to subscribers.
b. Promotional emails: Focus on announcing sales, special offers, or discounts to encourage purchases.
c. Welcome Emails: Sent to new subscribers to introduce the brand, set expectations and encourage engagement.
d. Transactional emails: These include order confirmations, shipping notifications, or invoices. They are critical to customer communication and are often automated.
e. Re-engagement emails: Sent to inactive subscribers to recapture their interest or solicit feedback.
f. Lead Nurturing Emails: A series of emails designed to guide potential customers through the purchasing process by addressing their specific needs and concerns.
g. Event Invitations: Used to promote webinars, conferences, or product launches and encourage attendance.
h. Survey or Feedback Emails: Used to gather valuable insights from customers about their experience with a product or service.
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