a. Global reach: Allows businesses to connect with a wider audience beyond geographic boundaries.
b. Cost Effectiveness: Generally more affordable than traditional marketing, especially with pay-per-click and social media advertising.
c. Targeted Marketing: With digital tools, marketers can reach specific demographics, interests and behaviors.
d. Measurable Results: Digital marketing provides detailed analytics on campaign performance, audience engagement, and ROI.
e. Personalization: Marketers can tailor messages and offers to individual users based on past interactions and preferences.
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