In a binary plan, distributors have two legs in their downline (usually called the left and right legs), and they must balance the sales volume between these two legs to earn a commission. A binary structure limits the number of direct recruits to just two, but more can be added down at later levels, creating a cascading structure.
Two Legs: Each distributor must form two teams (or legs). One leg is usually called the “power leg” and the other the “pay leg”.
Balanced Sales: Commissions are earned based on balanced performance of both legs. If one leg is stronger, you should bring the other leg up to match the sales volume.
Spillover effect: Uplines can recruit your lower leg into your weaker leg, which can help balance your build.
Examples: USANA, Jeunesse.
Advantages:
The possibility of spillover from the upline, where they make new hires under you, offers passive growth opportunities.
Focusing on balance encourages teamwork and cooperation between downlines.
Disadvantages:
Careful balancing of both legs is required, which can be difficult when moving quickly on one side.
Balancing and maximizing earning potential can be complicated.
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